LOGOS
ETHICAL
θώπευσις (ἡ)

ΘΩΠΕΥΣΙΣ

LEXARITHMOS 1704

Thōpeusis, a word encapsulating the art of flattery and caressing, often with the underlying intent of manipulation. In ancient Greek thought, particularly by Plato and Aristotle, *thōpeusis* was not merely an act of politeness, but an ethically dubious behavior that undermined authenticity and truth. Its lexarithmos (1704) can be mathematically linked to the complexity and hidden nature of the cunning that lies beneath superficial charm.

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Definition

According to the Liddell-Scott-Jones Lexicon, *thōpeusis* is originally "a caressing, flattery, fawning." Initially, the word may have held a more neutral meaning, referring to acts of affection or tenderness, such as caressing an animal or a child. However, in classical Greek literature, and especially in philosophy, it quickly acquired a negative connotation, signifying a hypocritical and servile behavior aimed at gaining favor or advantage through excessive and insincere praise.

*Thōpeusis* is distinct from genuine friendship and sincere praise. Plato, in his work *Gorgias*, condemns it as an "art" that, like cookery or cosmetics, aims at pleasure rather than true good, in contrast to medicine or justice. Aristotle, in his *Nicomachean Ethics*, positions it as an excess in the virtue of agreeableness, where the flatterer is one who seeks to please others for personal gain, without regard for truth or justice.

Consequently, *thōpeusis* is not merely a form of social interaction but an ethical transgression that indicates a lack of self-respect on the part of the flatterer and an affront to the dignity of the flattered, as it treats them as an object of manipulation. The word underscores the dangerous nature of superficial charm and insincerity in human relationships, making it a central theme in ancient Greek ethical philosophy.

Etymology

thōpeusis ← thōpeuō ← thōp- (Ancient Greek root belonging to the oldest stratum of the language)
The root *thōp-* is Ancient Greek and belongs to the oldest stratum of the language, with no clear extra-Hellenic cognates. Its primary meaning appears to be related to the idea of "caressing" or "tender touch." From this basic concept, the meaning of "flattery" developed, as caressing can be used as a means to gain favor or submission. The semantic evolution reflects the social observation that acts of affection can be transformed into tools of manipulation.

From the root *thōp-* derive many words that retain the original meaning of caressing and flattery. The verb *thōpeuō* (θωπεύω) is the base, from which nouns like *thōpeia* (θωπεία, the act of flattery) and *thōpeutēs* (θωπευτής, one who flatters) originate. Also, adjectives such as *thōpeutikos* (θωπευτικός, flattering) and *athōpeutos* (ἀθώπευτος, uncaressed or unflattered). The addition of prefixes like *epi-* (ἐπι-) and *pros-* (προς-) to the verbs *epithōpeuō* (ἐπιθωπεύω) and *prosthōpeuō* (προσθωπεύω) intensifies or directs the meaning of flattery towards a specific person or with greater emphasis.

Main Meanings

  1. Caressing, tender touch — The original, more neutral meaning, referring to acts of affection or physical contact, such as caressing an animal or a child.
  2. Flattery, adulation — The dominant meaning in classical Greek, implying insincere praise aimed at gaining favor or advantage.
  3. Fawning, subservience — Behavior characterized by excessive deference and submissiveness, often accompanied by flattering words.
  4. Deception, misleading — The use of flattery as a means to entice someone into an action or belief.
  5. Appeasement, propitiation — The attempt to calm or please someone, especially deities, through supplications or offerings.
  6. Charm, seduction — The ability to attract in a pleasing manner, often with the underlying intention of manipulation.

Word Family

thōp- (root of the verb thōpeuō, meaning "to caress, to flatter")

The root *thōp-* forms the core of a family of words describing acts of caressing, affection, but primarily flattery and hypocrisy. Its original meaning, related to tender touch, quickly evolved to describe the superficial and insincere display of affection, used as a means of manipulation. Each member of the family highlights a different aspect of this complex concept, from the act itself to the agent and the quality.

θωπεύω verb · lex. 2094
The primary verb from which *thōpeusis* derives. It means "to caress, to gratify, to flatter, to fawn upon." It is widely used in classical literature to describe the act of insincere flattery, as in Plutarch's *How to Tell a Flatterer from a Friend*.
θωπεία ἡ · noun · lex. 905
The noun describing the act of caressing or flattery. Often used with a negative connotation, implying artifice and hypocrisy. Mentioned by Xenophon in his *Memorabilia* as a means of deception.
θωπευτής ὁ · noun · lex. 1802
The person who flatters, the flatterer. One who engages in *thōpeusis* to gain favor. The term emphasizes the character of the individual who uses flattery as a tool.
θωπευτικός adjective · lex. 2094
Prone to flattery or having the quality of flattering. It describes the quality or nature of an act or speech as flattering. Plato, in *Gorgias*, uses the adjective to characterize arts aimed at pleasure.
ἀθώπευτος adjective · lex. 1865
Uncaressed or unflattered. It denotes the absence of flattery, often in the sense of independence or integrity. It can refer to someone who does not succumb to flattery or something that has not been processed to be pleasing.
ἐπιθωπεύω verb · lex. 2189
An intensified form of *thōpeuō*, meaning "to caress intensely, to flatter persistently." The prefix *epi-* strengthens the meaning, suggesting a more active and often more artful flattery.
προσθωπεύω verb · lex. 2544
Means "to caress towards someone, to flatter someone." The prefix *pros-* indicates the direction of flattery towards a specific person, emphasizing the personal and often targeted nature of the act.
θώψ ὁ · noun · lex. 1509
A rare and poetic noun meaning "flatterer." It appears in texts such as Aristophanes, highlighting the negative image of the individual who engages in *thōpeusis*.

Philosophical Journey

The concept of *thōpeusis*, though not appearing in Homer, gained central importance in the ethical and political thought of classical Greece, evolving from a simple act of caressing into a complex form of social interaction with negative connotations.

5th-4th C. BCE
Classical Period
The word acquires its negative connotation. Plato, in his *Gorgias*, condemns rhetoric as a form of *thōpeusis*, an "art" aimed at pleasure rather than truth. Aristotle, in his *Nicomachean Ethics*, describes it as an excess in agreeable behavior, characterizing the flatterer as one who seeks to please others for personal gain.
3rd-1st C. BCE
Hellenistic Period
Thōpeusis continues to be a subject of ethical discussions, particularly in the Stoic and Epicurean schools, which examined its implications for individual virtue and social harmony.
1st C. BCE - 2nd C. CE
Roman Imperial Period
Plutarch, in his essay *How to Tell a Flatterer from a Friend*, extensively analyzes *thōpeusis*, providing practical advice on how to distinguish true friendship from flattery, highlighting its social dimension.
1st-4th C. CE
Koine Greek & Early Christian Period
The word appears rarely in the New Testament but retains its negative meaning in patristic texts, where flattery is condemned as a sin and an impediment to spiritual progress.
5th-10th C. CE
Byzantine Period
Thōpeusis continues to be referenced in ethical and theological texts, often as an example of worldly cunning and hypocrisy, in contrast to Christian humility and sincerity.

In Ancient Texts

Thōpeusis, as an ethical issue, occupied many ancient authors who sought to define and condemn it.

«τὸ κολακεύειν καὶ τὸ θωπεύειν καὶ τὸ χαρίζεσθαι»
“to flatter and to caress and to gratify”
Plato, Gorgias 463b
«ὁ μὲν γὰρ θωπευτικὸς πρὸς πάντα χαρίζεται καὶ οὐδὲν ἀντιτείνει, ἀλλὰ καὶ τὰ αἰσχρὰ συγχωρεῖ»
“For the flattering man gratifies in everything and opposes nothing, but even assents to shameful things.”
Aristotle, Nicomachean Ethics 1127a
«τὸν κόλακα καὶ θωπευτικὸν ἄνθρωπον»
“the flatterer and fawning man”
Plutarch, How to Tell a Flatterer from a Friend 48e

Lexarithmic Analysis

The lexarithmos of the word ΘΩΠΕΥΣΙΣ is 1704, from the sum of its letter values:

Θ = 9
Theta
Ω = 800
Omega
Π = 80
Pi
Ε = 5
Epsilon
Υ = 400
Upsilon
Σ = 200
Sigma
Ι = 10
Iota
Σ = 200
Sigma
= 1704
Total
9 + 800 + 80 + 5 + 400 + 200 + 10 + 200 = 1704

1704 decomposes into 1700 (hundreds) + 4 (units).

The 18 Methods

Applying the 18 traditional lexarithmic methods to the word ΘΩΠΕΥΣΙΣ:

MethodResultMeaning
Isopsephy1704Base lexarithmos
Decade Numerology31+7+0+4 = 12 → 1+2 = 3 — The Triad, the number of completion and balance, but in the case of *thōpeusis*, it may suggest its threefold nature: caressing, flattery, deception.
Letter Count88 letters — The Octad, the number of fullness and cycles, which may symbolize the recurring cycle of deception and hypocrisy.
Cumulative4/0/1700Units 4 · Tens 0 · Hundreds 1700
Odd/EvenEvenFeminine force
Left/Right HandRightDivine (≥100)
QuotientComparative method
NotarikonΘ-Ω-Π-Ε-Υ-Σ-Ι-ΣThe word does not have a traditional notarikon meaning. Interpretively, it could suggest: "Θέλει Ὄλεθρον Πᾶσα Ἐν Ὑποκρίσει Σοφία" (Every Wisdom in Hypocrisy Desires Ruin).
Grammatical Groups4V · 4C4 vowels (Ω, Ε, Υ, Ι) and 4 consonants (Θ, Π, Σ, Σ), indicating a balance that can be deceptive.
PalindromesNo
OnomancyComparative
Sphere of DemocritusDivination with lunar day
Zodiacal IsopsephySun ☉ / Aries ♈1704 mod 7 = 3 · 1704 mod 12 = 0

Isopsephic Words (1704)

Words from the Liddell-Scott-Jones lexicon with the same lexarithmos (1704) as *thōpeusis*, but from different roots, showcasing the numerical complexity of the Greek language.

ἀπαραφύλακτος
"unguarded, careless." The numerical coincidence may suggest the carelessness or lack of vigilance that makes one vulnerable to flattery.
κενοσπουδέω
"to busy oneself with vain things, to boast." Symbolizes the emptiness and futility of actions often accompanying *thōpeusis*, as well as the pursuit of insignificant goals.
μακρόρρυγχος
"long-snouted or long-nosed." A descriptive word that, unlike *thōpeusis*, refers to physical characteristics, highlighting the diversity of concepts that can share the same number.
μεταμφιάζω
"to change dress, to disguise oneself." The concept of disguise and change of appearance can be linked to the hypocritical nature of *thōpeusis*, which conceals true intentions.
προσδύνω
"to sink towards, to sink in addition." Denotes addition or attachment, which can refer to the flatterer's attachment to the powerful, or the addition of false praises.
δυσκαταπόνητος
"hard to tire out, indefatigable." The tireless effort of the flatterer to please, or the difficulty of freeing oneself from the influence of flattery.

The LSJ lexicon contains a total of 25 words with lexarithmos 1704. For the full catalog and AI semantic filtering, see the interactive tool.

Sources & Bibliography

  • Liddell, H. G., Scott, R., Jones, H. S.A Greek-English Lexicon, 9th ed. with revised supplement. Oxford: Clarendon Press, 1996.
  • PlatoGorgias.
  • AristotleNicomachean Ethics.
  • PlutarchHow to Tell a Flatterer from a Friend.
  • XenophonMemorabilia.
  • Dodds, E. R.Plato: Gorgias, A Revised Text with Introduction and Commentary. Oxford: Clarendon Press, 1959.
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